We use the internet to get people off the internet.
Marketing for live experiences worth leaving the house for.
We build campaigns that make people want to buy tickets, show up and be part of something.
You’ve created something worth showing up for.
You’ve booked the acts. Found the venue. Sorted the food, the entertainment, the details and the million other things nobody sees.
You know people will love it when they’re there.
But first, you’ve got to get them there.
Because people don’t buy tickets just because they know the date, time and location.
They buy when they can picture themselves in the crowd.
When they send it to the group chat.
“Anyone fancy this?”
When “that looks good” becomes “shall we book?”
Posting the event poster again isn’t a marketing strategy.
You don’t need to keep telling people your event is happening.
You need to make them want to be there.
The experience starts before the event.
It starts when someone sees it and thinks, “Oooooh.”
When they send it to the group chat.
“Who’s down?”
Plans get made. Tickets get bought. They check the line-up, decide what they’re wearing and start counting down.
By the time they walk through the door, they’ve been looking forward to this for weeks.
And afterwards?
There are photos. Inside jokes. Stories that get told again. The one moment everyone talks about on the way home.
The “Do you remember when...?”
Event marketing advertises the event. But great event marketing becomes part of the overall experience.
That’s what we want to create.
More anticipation. More people making plans. More tickets sold. More people through the door.
Less scrolling past life. More living it.
Start with the event. Then build the campaign.
We build the campaign your experience needs.
You don’t need TikTok because everyone keeps telling you to be on TikTok.
You don’t need twelve posts a month because that’s what came in the package.
And you definitely don’t need to keep chucking money at Meta because ticket sales are slow and somebody suggested boosting another post.
You need to understand what will make your people want to be there - then build the campaign around that.
That might mean paid social. Organic content. Email. A landing page that sells the experience. Retargeting that gives people a reason to come back and buy.
Usually, it’ll be a combination.
We look at the experience, the audience and the commercial goal, then work out what the campaign needs.
The channels are tools.
The job is getting people through the door.
What does your event need?
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Know exactly how you’re going to sell it.
No more posting because you haven’t posted for three days. Boosting because sales have gone quiet. Or staring at a blank content calendar wondering what the hell you’re supposed to say next.
We’ll work out why people should want to be at your event, who we need to convince and what needs to happen between discovering it and buying a ticket.
Then we’ll turn that into your campaign blueprint - with the messaging, creative direction, funnel, content, paid, email and retargeting strategy mapped out across an 8–12 week campaign.
You’ll know what to say, where to say it, when to say it and what you’re looking for when the numbers start coming in.
The thinking is ours. The campaign is yours to run.
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Tell us about the event. We’ll take care of the marketing.
You’ve already got enough to organise.
So instead of handing you a strategy to implement, we stick around and do the work.
We build the campaign. Write the copy. Create the content. Build the landing page and emails. Set up the funnels. Run the ads and organic social. Watch the ticket sales. Test. Tweak. Keep going.
Everything works as one campaign, rather than six different bits of marketing being held together with a spreadsheet and good intentions.
You get to concentrate on creating an experience people will love when they arrive.
We’ll concentrate on giving them a reason to come.
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Sometimes you’ve already got the strategy, team or campaign in place. You just need someone good to take care of one part of it.
We can step in with bespoke support across paid ads, social or funnel set-up, without making you buy a full campaign you don’t need.
There is one catch.
We won’t blindly execute a strategy we don’t think is going to work.
Before we touch anything, we’ll get our heads around your event, your audience, your messaging and what you’re trying to achieve. Then we can get to work on the bit you need us for.
Bespoke pricing based on what you need.
We’re obsessed with what makes humans show up.
We created Social.Animal because we became fascinated by one question:
What makes someone see an event and think, “I want to be there”?
Not just click. Not just like. And not just add another impression to a lovely-looking report.
Actually get off the sofa, convince their mates, spend their money and go.
That question is at the centre of everything we do.
We combine marketing strategy, copy, creative thinking, paid and organic social, email, funnels and conversion with a slightly unhealthy curiosity about why humans do what humans do.
And we pay attention to what they actually do.
What makes someone stop scrolling?
What gets sent to the group chat?
What turns “that looks good” into “shall we book it?”
What builds anticipation after they’ve bought?
What makes them want to come back and do it all over again?
Because platforms will change. Algorithms will change. Formats will change.
But the human on the other side of them?
They’re still a social animal.
Got something worth showing up for?
You’ve got the experience.
We’ll help you find the people who should be there, give them a reason to care and build the campaign that gets them through the door.
Because creating a buzz is good.
But bookings are better.
And a room full of people having the time of their lives?
That’s what it’s all about.